SEMrush Pricing
All plans and pricing as of 2026-07-29
SEO
- ✓5 websites monitored
- ✓500 keywords tracked daily
- ✓Includes AI search tracking
Starter
- ✓5 websites monitored
- ✓500 keywords tracked daily
- ✓50 prompts tracked daily across multiple LLMs
- ✓AI visibility reports
Pro+
- ✓15 websites monitored
- ✓1,500 keywords tracked daily
- ✓100 prompts tracked daily for AI visibility
Advanced
- ✓40 websites monitored
- ✓5,000 keywords tracked daily
- ✓200 prompts tracked daily for AI search monitoring
Is SEMrush Worth the Price?
Value Score: 7/10
Overall Score: 8.0/10 · Marketing teams and agencies who need one platform for SEO, PPC, and content marketing research.
SEMrush is the most complete digital marketing toolkit available. If you need keyword research, rank tracking, site auditing, PPC intelligence, and content optimization all in one place, nothing else comes close to the breadth of features. The AI additions are practical rather than flashy. The main downsides are a cluttered interface that takes time to learn and pricing that escalates fast with extra users. For agencies managing multiple clients, the all-in-one value is hard to beat. For solo SEOs focused mainly on link building, Ahrefs is probably the better pick.
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How SEMrush Pricing Compares
| Tool | Free Tier | Starting Price | Value Score | Overall |
|---|---|---|---|---|
| SEMrush(this tool) | Yes | $0 | 7/10 | 8.0 |
| Surfer SEO | No | $49/month (billed annually) | 7/10 | 7.8 |
| Ahrefs | Yes | $0 | 6/10 | 7.8 |