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Ahrefs Pricing

All plans and pricing as of 2026-03-27

Free tier available4 plansOkay value score (6/10)

Free

$0
  • Webmaster Tools only
  • Limited site audit
  • Basic data
Start Free
Most Popular

Lite

$129/month
  • 500 credits/mo
  • 1 user
  • Site Explorer
  • Keywords Explorer
Get Lite

Standard

$249/month
  • Unlimited projects
  • Content Explorer
  • SERP history
  • AI writing tools
Get Standard

Advanced

$449/month
  • Everything in Standard
  • Looker Studio integration
  • API access
Get Advanced

Is Ahrefs Worth the Price?

C

Value Score: 6/10

Overall Score: 7.8/10 · SEO professionals and agencies who need the best backlink data and competitive analysis available.

Ahrefs is the gold standard for backlink analysis and competitive research. The data quality is genuinely best-in-class, and the interface makes complex SEO data approachable. But the pricing is a real barrier -- $129/month with credit limits means even the entry plan requires careful usage. The newer AI features are fine but nothing special. If backlinks and competitive analysis are central to your work, Ahrefs is worth the investment. If you mostly need keyword research and on-page tools, SEMrush might give you more for less.

How Ahrefs Pricing Compares

ToolFree TierStarting PriceValue ScoreOverall
Ahrefs(this tool)Yes$06/107.8
SEMrushYes$07/108.0
Surfer SEONo$89/month7/107.8