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Meta Muse (Image + Video) Pricing

All plans and pricing as of 2026-07-07

Free tier available1 planExcellent value score (9/10)

Free (in Meta apps)

$0
  • Muse Image available in the Meta AI app + meta.ai, Instagram Stories (US), WhatsApp (limited countries); Facebook coming soon
  • Muse Video in preview -- coming soon to creators and Meta AI
  • No standalone pricing or public API disclosed at launch
  • Meta AI app usage limits apply
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Is Meta Muse (Image + Video) Worth the Price?

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Value Score: 9/10

Overall Score: 8.4/10 · Anyone already in Meta's apps (Instagram, WhatsApp, Meta AI) who wants free, high-quality image generation and editing with strong instruction-following -- especially for social content where the tool lives right where you post.

Meta Muse is a serious debut: a frontier lab's first image model landing at #2 on Arena across text-to-image and both editing tracks, free, and embedded directly in the apps where billions of people already share photos. The instruction-following and multi-reference composition are the features that make it useful beyond novelty, and shipping Content Seal provenance from day one is the right call. The caveats are real -- Muse Video is preview-only, there's no API or pricing, and the rollout is region-gated -- so treat this as an excellent in-app consumer tool today rather than a production or developer platform. If you live in Instagram/WhatsApp, it's an easy default; if you need an API or the outright quality ceiling, look at Nano Banana 2.

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How Meta Muse (Image + Video) Pricing Compares

ToolFree TierStarting PriceValue ScoreOverall
Meta Muse (Image + Video)(this tool)Yes$09/108.4
Nano Banana 2 (Gemini 3.1 Flash Image)Yes$08.5/108.9
Leonardo AIYes$09/108.3
Stable DiffusionYes$010/108.0
MidjourneyNo$10/month7/107.8
IdeogramYes$08/107.8