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HubSpot AI Pricing

All plans and pricing as of 2026-03-27

Free tier available3 plansBelow average value score (5/10)

Free CRM

$0
  • Limited AI features
  • AI email writer
  • Basic chatbot
  • Contact management
Start Free
Most Popular

Marketing Hub Starter

$20/month
  • Email marketing
  • AI content assistant
  • Landing pages
  • Forms
Get Marketing Hub Starter

Marketing Hub Professional

$890/month
  • Full AI features
  • Predictive lead scoring
  • AI-powered reporting
  • Campaign automation
  • SEO tools
Get Marketing Hub Professional

Is HubSpot AI Worth the Price?

D

Value Score: 5/10

Overall Score: 6.5/10 · Mid-size marketing teams already on HubSpot who want to speed up content creation and lead management.

HubSpot's AI features are genuinely useful if you're already paying for the Professional tier. The lead scoring and reporting AI are the real standouts. But the massive price jump to access most features, combined with mediocre content generation quality, makes this a tough sell unless HubSpot is already your marketing hub. The AI is a nice addition to HubSpot -- it's not a reason to buy HubSpot.

How HubSpot AI Pricing Compares

ToolFree TierStarting PriceValue ScoreOverall
HubSpot AI(this tool)Yes$05/106.5
SynthesiaYes$06/107.5