HeyGen Pricing
All plans and pricing as of 2026-05-26
Free
- ✓1-3 free videos (region-dependent), no monthly credits
- ✓Limited avatars
- ✓HeyGen watermark
- ✓For learning / exploring HeyGen
Creator
- ✓600 credits/month
- ✓No watermark
- ✓Instant avatar (your own clone)
- ✓Cannot buy add-on credits -- upgrade to Pro to scale
Pro
- ✓1,000 to 100,000 credits/month (tiered)
- ✓All avatars + Avatar V
- ✓Priority processing
- ✓API access
- ✓Scales with usage up to 100k credits
Business
- ✓1,500 credits/month base (first seat)
- ✓$20/month per additional seat
- ✓Add-on credits $0.05 each (100-credit blocks, $5 min) + auto-reload
- ✓Team controls, security, brand kit
Enterprise
- ✓Custom credit volume
- ✓Studio-quality avatars
- ✓Dedicated support
- ✓SOC 2 Type II
Is HeyGen Worth the Price?
Value Score: 6/10
Overall Score: 7.3/10 · Marketing teams and sales orgs who need personalized video content at scale, especially for multilingual campaigns.
HeyGen edges out Synthesia on lip-sync quality and the Instant Avatar feature is a genuine differentiator for personal branding. The video translation is also a strong unique feature. But the credit-based pricing is frustrating -- you'll burn through your monthly allotment faster than expected, and the Business plan is expensive for what you get. Best for teams doing high-volume personalized video outreach where the per-video time savings justify the cost.
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How HeyGen Pricing Compares
| Tool | Free Tier | Starting Price | Value Score | Overall |
|---|---|---|---|---|
| HeyGen(this tool) | Yes | $0 | 6/10 | 7.3 |
| Seedance 2.0 | Yes | $0 | 8.5/10 | 8.8 |
| Opus Clip | Yes | $0 | 7/10 | 8.0 |
| Google Veo 3.1 | Yes | $0 | 6.5/10 | 7.9 |
| Runway | Yes | $0 | 6/10 | 7.8 |
| Pika | Yes | $0 | 8/10 | 7.8 |