HeyGen Pricing
All plans and pricing as of 2026-03-27
Free tier available4 plansOkay value score (6/10)
Most Popular
Creator
$24/month
- ✓15 credits/month
- ✓120+ avatars
- ✓No watermark
- ✓Instant avatar (your own clone)
Business
$120/month
- ✓30 credits/month
- ✓All avatars
- ✓Priority processing
- ✓API access
- ✓Brand kit
Enterprise
Custom
- ✓Custom credit volume
- ✓Studio-quality avatars
- ✓Dedicated support
- ✓SOC 2 Type II
Is HeyGen Worth the Price?
C
Value Score: 6/10
Overall Score: 7.3/10 · Marketing teams and sales orgs who need personalized video content at scale, especially for multilingual campaigns.
HeyGen edges out Synthesia on lip-sync quality and the Instant Avatar feature is a genuine differentiator for personal branding. The video translation is also a strong unique feature. But the credit-based pricing is frustrating -- you'll burn through your monthly allotment faster than expected, and the Business plan is expensive for what you get. Best for teams doing high-volume personalized video outreach where the per-video time savings justify the cost.
How HeyGen Pricing Compares
| Tool | Free Tier | Starting Price | Value Score | Overall |
|---|---|---|---|---|
| HeyGen(this tool) | Yes | $0 | 6/10 | 7.3 |
| Opus Clip | Yes | $0 | 7/10 | 8.0 |
| Google Veo | No | $19.99/month | 6.5/10 | 7.9 |
| Runway Gen-3 | Yes | $0 | 6/10 | 7.8 |
| Pika | Yes | $0 | 8/10 | 7.8 |
| Kling AI | Yes | $0 | 9/10 | 7.8 |