Is Ahrefs Down?

PRICING LADDER CHANGED AND ONE OF OUR CRITICISMS IS NOW OUT OF DATE (checked 2026-08-03, vendor pricing page): the ladder now runs **Free / Starter $29 / Lite $129 / Standard $249 / Advanced $449 / Enterprise $1,499 per month** (Enterprise requires an annual commitment), with annual billing saving up to 17%. Two things this changes on our page: **(1)** $129 Lite is no longer the entry point -- there is a **$29 Starter** tier below it; **(2)** the credit complaint now applies to Lite only -- **credits are capped only on Lite (1,000/user/mo); Standard, Advanced and Enterprise are unlimited credits per user.** Ahrefs has also built out an AI-visibility line that did not exist in the 2025 product: **Brand Radar** (track your brand's visibility inside LLMs, from $199/mo), **Custom Prompts** packages ($50 / $100 / $250 per month for 2,500 / 7,000 / 25,000 checks, overage $0.020 / $0.015 / $0.010 per check), **Bot Analytics**, **GBP Monitor** (beta) and an **MCP server**. Add-ons stack on top -- Content Kit from $99/mo, Report Builder $99/mo, Project Boost Pro $20/mo per project, Project Boost Max $200/mo per project -- so the sticker price is increasingly not the real price

Credit usage on Lite plan is opaque -- users report running out of credits mid-month without clear tracking

Keyword difficulty scores sometimes disagree significantly with actual ranking difficulty for long-tail terms